{"id":1521592,"date":"2026-02-11T06:00:00","date_gmt":"2026-02-11T05:00:00","guid":{"rendered":"https:\/\/feb26.lexpress-franchise.com\/es\/ultimas-noticias\/fragaria-acelera-su-expansion-y-preve-10-nuevas-franquicias\/"},"modified":"2026-01-08T10:32:41","modified_gmt":"2026-01-08T08:32:41","slug":"fragaria-acelera-su-expansion-y-preve-10-nuevas-franquicias-en-2026","status":"publish","type":"post","link":"https:\/\/feb26.lexpress-franchise.com\/es\/ultimas-noticias\/fragaria-acelera-su-expansion-y-preve-10-nuevas-franquicias\/","title":{"rendered":"Fragaria acelera su expansi\u00f3n y prev\u00e9 10 nuevas franquicias de fresas y chocolate en 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Descubre el modelo de franquicia de Fragaria, su propuesta gastron\u00f3mica <em>premium<\/em> y su estrategia de crecimiento basada en dise\u00f1o, producto y experiencia. Entrevista a su CEO y fundador, Xavier Rivas.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-e93faa5b6e3677b519a61198b3b9acc9\">\u00bfQu\u00e9 es Fragaria?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fragaria es una marca de <strong>franquicia gastron\u00f3mica especializada en fresas frescas con chocolate belga y <em>toppings<\/em> <em>premium<\/em><\/strong>, creada en 2025 en el coraz\u00f3n de Barcelona con un enfoque sensorial y visual que busca ofrecer una experiencia dulce y memorable al cliente. Su concepto <em>boutique<\/em> combina producto mono-categor\u00eda de alta calidad con un formato atractivo (tienda, <em>corner<\/em> o <em>stand<\/em>), bajo un modelo de negocio \u00e1gil y replicable con potencial de expansi\u00f3n nacional e internacional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLo mejor de trabajar en Fragaria es formar parte de un <strong>proyecto con alma<\/strong>. No es solo una <strong><a href=\"https:\/\/feb26.lexpress-franchise.com\/es\/nuestras-franquicias\/restauracion\/\">empresa de restauraci\u00f3n<\/a><\/strong>: es una marca construida desde el cuidado, la est\u00e9tica y el respeto por el producto y por las personas. Trabajar en Fragaria significa crecer en un entorno donde el detalle importa, donde se valora la sensibilidad, la creatividad y el compromiso, y donde cada decisi\u00f3n busca coherencia entre lo que somos y lo que ofrecemos\u201d, de acuerdo con Xavier Rivas, Fundador y CEO de Fragaria.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a23632013a7f\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/franquicia-fragaria-7-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"Fragaria\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2025\/12\/logo-fragaria-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">Fragaria<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Fresas con chocolate<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><\/span>Alimentaci\u00f3n                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><\/span>2 locales                                        <\/li>\n                                        <li>\n                                            <span class=\"lf-gut-icon\"><\/span>C\u00e1non de entrada: 20.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/feb26.lexpress-franchise.com\/es\/franquicia\/fragaria\/?demandedocumentation=1&#038;utm_source=media&#038;utm_medium=1521592&#038;utm_campaign=cta-slider\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__header\"><h2 class=\"lc-gut-blog-post-interview__header-content\"><span class=\"lc-gut-blog-post-interview__number\">8<\/span><div class=\"lc-gut-blog-post-interview__header-text\"><span class=\"lc-gut-blog-post-interview__top-label\">preguntas&nbsp;<\/span><span class=\"lc-gut-blog-post-interview__subtitle\">a Xavier Rivas, Fundador y CEO de Fragaria<\/span><\/div><\/h2><\/div><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo naci\u00f3 Fragaria y qu\u00e9 inspir\u00f3 el concepto basado en fresas frescas y chocolate belga?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: Fragaria naci\u00f3 del amor. Del encuentro entre dos mundos aparentemente distintos: el <strong>mundo hol\u00edstico y el mundo empresarial<\/strong>. Mi pareja se dedica al \u00e1mbito del bienestar y yo al de los negocios, y en una conversaci\u00f3n muy sencilla surgi\u00f3 una pregunta clave: \u00bfQu\u00e9 significa el cacao? \u00bfQu\u00e9 representa la fresa? \u00bfQu\u00e9 entendemos por amor?<br><br>El <strong>cacao<\/strong> ha sido hist\u00f3ricamente un s\u00edmbolo de conexi\u00f3n, energ\u00eda y cuidado. La <strong>fresa<\/strong>, un fruto delicado, sensible y ef\u00edmero, que exige atenci\u00f3n y respeto. Al unir ambos conceptos entendimos que Fragaria no deb\u00eda ser solo un producto dulce, sino <strong>una experiencia consciente<\/strong>.<br><br>Por eso <strong>trabajamos exclusivamente con chocolates <em>premium<\/em>, principalmente belgas y de origen trazable (Venezuela, M\u00e9xico)<\/strong>, y con fruta <strong>fresca de alta calidad<\/strong>. Fragaria es una marca que habla de mimo, de presencia y de hacer las cosas bien, incluso cuando eso implica ir m\u00e1s despacio.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo se diferencia Fragaria de otras franquicias del sector de la restauraci\u00f3n dulce?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: Fragaria se diferencia en tres pilares fundamentales:<br><br><strong>1. Est\u00e9tica y dise\u00f1o: <\/strong>Nuestros espacios est\u00e1n concebidos como lugares visuales, limpios y atemporales. No solo vendemos producto: creamos un entorno que invita a quedarse, a observar y a fotografiar. Nuestro local en Barcelona es uno de los m\u00e1s fotografiados y visitados, no solo por lo que se consume, sino por c\u00f3mo se ve y se siente.<br><br><strong>2. Calidad del producto: <\/strong>Trabajamos con chocolates belgas y chocolates <em>premium <\/em>de origen trazable, nunca con productos de baja calidad. <strong>No utilizamos chocolate blanco industrial y apostamos por ingredientes honestos<\/strong>. La fruta es fresca, org\u00e1nica siempre que es posible, y extremadamente sensible: la fresa tiene una durabilidad real de 3 a 4 d\u00edas, lo que exige un control diario muy riguroso.<br><br><strong>3. Filosof\u00eda de marca: <\/strong>Fragaria no busca volumen sin sentido, sino coherencia. Preferimos menos producto, mejor tratado. Menos ruido, m\u00e1s identidad.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 tipo de soporte y formaci\u00f3n ofrece la central a un nuevo franquiciado?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: El acompa\u00f1amiento es total y constante. Desde el momento de la firma hasta la apertura y durante toda la vida del negocio. Ofrecemos:<br><br>\u2022 Formaci\u00f3n operativa completa.<br>\u2022 Manuales detallados de producto, procesos y marca.<br>\u2022 Soporte estructural, estrat\u00e9gico y de marketing.<br>\u2022 Acompa\u00f1amiento emocional y humano, especialmente en los primeros meses.<br>\u2022 Supervisi\u00f3n de apertura y seguimiento continuo.<br><br>Para nosotros el franquiciado no es un n\u00famero, es un <strong>socio de marca<\/strong>.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfCu\u00e1ntas franquicias tienen previsto abrir en los pr\u00f3ximos 3\u20135 a\u00f1os?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: Fragaria apuesta por un crecimiento org\u00e1nico y consciente. No nos obsesiona una cifra a largo plazo.<br><br>En el corto plazo, <strong>este a\u00f1o el objetivo es abrir alrededor de 10 franquicias<\/strong>. Si son m\u00e1s, ser\u00eda maravilloso. Si son menos, tambi\u00e9n. Preferimos crecer bien antes que crecer r\u00e1pido.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 ciudades son prioritarias para Fragaria?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: Buscamos ciudades con:<br><br>\u2022 Alto flujo de visitantes y turismo.<br>\u2022 Sensibilidad por el dise\u00f1o y la est\u00e9tica.<br>\u2022 Inter\u00e9s por productos de valor a\u00f1adido.<br><br>Actualmente priorizamos:<br><br>\u2022 Madrid.<br>\u2022 Bilbao y zona norte.<br>\u2022 San Sebasti\u00e1n.<br>\u2022 Vigo y determinadas zonas de Galicia.<br>\u2022 Sur de Espa\u00f1a.<br><br>Siempre analizamos cada ciudad de forma individual.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 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29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/feb26.lexpress-franchise.com\/es\/articulos\/abrir-una-franquicia-por-menos-de-10-000-euros-de-canon-de-entrada\/\">Abrir una franquicia por menos de 10.000 euros de canon de entrada<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/feb26.lexpress-franchise.com\/es\/articulos\/chocolateria-valor-franquicia-cifras-fechas\/\">Chocolater\u00eda Valor, franquicia en cifras y fechas<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas.png\" alt=\"exterior fragaria chocolate y fresas\" class=\"wp-image-1521610\" srcset=\"https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas.png 840w, https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas-768x432.png 768w, https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas-360x203.png 360w, https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas-480x270.png 480w, https:\/\/feb26.lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/exterior-fragaria-chocolate-y-fresas-640x360.png 640w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n<div class=\"lc-gut-blog-post-interview\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-interview__qa\"><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 criterios utilizan para seleccionar nuevas ubicaciones?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: Valoramos especialmente:<br><br>\u2022 Zonas urbanas o tur\u00edsticas con tr\u00e1nsito peatonal.<br>\u2022 Entornos culturales y sociales activos.<br>\u2022 Calles con identidad y coherencia est\u00e9tica.<br>\u2022 Espacios que permitan reflejar el universo visual de Fragaria.<br><br>La ubicaci\u00f3n debe dialogar con la marca, no forzarla.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfC\u00f3mo se estructura la inversi\u00f3n inicial y qu\u00e9 retorno puede esperar un franquiciado?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: La inversi\u00f3n inicial se estructura de la siguiente manera:<br><br>\u2022 <a href=\"https:\/\/feb26.lexpress-franchise.com\/es\/articulos\/que-es-el-canon-de-entrada-de-una-franquicia\/\">Canon de entrada<\/a>: 20.000 \u20ac.<br>\u2022 Inversi\u00f3n total estimada: alrededor de 60.000 \u20ac.<br><br>Esta inversi\u00f3n incluye:<br><br>\u2022 Adecuaci\u00f3n y reforma del local.<br>\u2022 Maquinaria y equipamiento.<br>\u2022 Utensilios y materiales.<br>\u2022 Alquiler y fianza.<br>\u2022 Puesta en marcha completa.<br><br>En cuanto al retorno, estimamos que la inversi\u00f3n puede <strong>recuperarse entre 12 y 18 meses<\/strong>, siempre que:<br><br>\u2022 El local sea adecuado.<br>\u2022 Se sigan los procesos y el manual de Fragaria.<br>\u2022 Haya una gesti\u00f3n comprometida.<br><br>Como en cualquier negocio, puede haber variaciones, pero ese es el baremo realista.<\/p><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__question\"><div class=\"lc-gut-blog-post-interview__person-image-wrap\"><img decoding=\"async\" class=\"lc-gut-blog-post-interview__person-image\" src=\"\/wp-content\/uploads\/2025\/08\/3f55c099cde3bffdfd03be0c9d50584e1a131ba7.png\" alt=\"Question Person\" \/><\/div><div class=\"lc-gut-blog-post-interview__content\"><div class=\"question\"><h3 class=\"lc-gut-blog-post-interview__question\">\u00bfQu\u00e9 retos operativos han identificado al pasar de una tienda \u00fanica a un modelo franquiciable?<\/h3><\/div><\/div><\/div><div class=\"lc-gut-blog-post-interview__item lc-gut-blog-post-interview__answer\"><div class=\"lc-gut-blog-post-interview__content\"><div class=\"answer\"><p class=\"lc-gut-blog-post-interview__answer\"><strong>Xavier Rivas<\/strong>: El principal reto ha sido traducir una experiencia muy cuidada y artesanal en un modelo replicable sin perder la esencia.<br><br>Hemos invertido mucho en:<br><br>\u2022 Sistemas.<br>\u2022 Manuales.<br>\u2022 Plataforma tecnol\u00f3gica.<br>\u2022 Marca.<br>\u2022 Procesos.<br>\u2022 Formaci\u00f3n.<br><br>Todo ello para garantizar que cada Fragaria, est\u00e9 donde est\u00e9, mantenga el mismo nivel de calidad, est\u00e9tica y filosof\u00eda.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"lc-gut-blog-post-ai-summary\" style=\"border: 1px solid #33333333;\"><div class=\"lc-gut-blog-post-ai-summary__header\"><div class=\"lc-gut-blog-post-ai-summary__image-wrapper\" style=\"height:10px;\"><img decoding=\"async\" class=\"lc-gut-blog-post-ai-summary__image\" src=\"\/wp-content\/uploads\/2025\/08\/logo-connect.svg\" alt=\"AI Summary\" \/><\/div><div class=\"lc-gut-blog-post-ai-summary__titles\"><p class=\"lc-gut-blog-post-ai-summary__pre-heading\">Nuestro resumen EN<\/p><h2 class=\"lc-gut-blog-post-ai-summary__main-heading\" style=\"color: var(--primary);\">5 puntos clave<\/h2><p class=\"lc-gut-blog-post-ai-summary__post-heading\">PoR L&#039;EXPRESS CONNECT IA<\/p><p class=\"lc-gut-blog-post-ai-summary__subtitle\">(Verificado por nuestra redacci\u00f3n)<\/p><\/div><\/div><p class=\"lc-gut-blog-post-ai-summary__paragraph\">Aqu\u00ed tienes un resumen en cinco puntos clave del art\u00edculo sobre el tema: <strong>Fragaria acelera su expansi\u00f3n y prev\u00e9 10 nuevas franquicias de fresas y chocolate en 2026<\/strong>.<\/p><ul class=\"lc-gut-blog-post-ai-summary__list-items\"><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Objetivo 2026<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Fragaria prev\u00e9 abrir alrededor de 10 franquicias durante 2026 como parte de un crecimiento org\u00e1nico y controlado.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Modelo diferencial<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">\u00a0La marca combina fresas frescas, chocolate belga <em>premium<\/em> y una fuerte identidad est\u00e9tica y sensorial.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Expansi\u00f3n selectiva<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Prioriza ciudades con turismo, sensibilidad por el dise\u00f1o y alto tr\u00e1nsito peatonal como Madrid, norte y sur de Espa\u00f1a.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Soporte al franquiciado<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Ofrece acompa\u00f1amiento integral, formaci\u00f3n completa y seguimiento continuo desde la central.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Rentabilidad estimada<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Inversi\u00f3n aproximada de 60.000 euros y retorno previsto entre 12 y 18 meses, seg\u00fan ubicaci\u00f3n y gesti\u00f3n.<\/p><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Descubre el modelo de franquicia de Fragaria, su propuesta gastron\u00f3mica premium y su estrategia de crecimiento basada en dise\u00f1o, producto y experiencia. Entrevista a su CEO y fundador, Xavier Rivas. \u00bfQu\u00e9 es Fragaria? Fragaria es una marca de franquicia gastron\u00f3mica especializada en fresas frescas con chocolate belga y toppings premium, creada en 2025 en el [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1521609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Fragaria, 10 nuevas franquicias de fresa y chocolate en 2026","_seopress_titles_desc":"Descubre el modelo de franquicia de Fragaria, su propuesta gastron\u00f3mica premium y su estrategia de crecimiento. 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